Volkswagen develops revolutionary stroller

Volkswagen develops revolutionary stroller

This past April Achtung! launched the new brand campaign: ‘You expect more when you drive a Volkswagen’ for Volkswagen Netherlands. The campaign features a family of Volkswagen drivers who have high expectations in all their everyday items and products. For example, expecting a baby stroller to have automatic braking.

A Volkswagen Facebook fan responded on one of the campaign’s commercial and thought it would be a great idea if the baby stroller would actually have an automatic braking feature. Volkswagen agreed it was a great idea and started developing a prototype. The result? A stroller that can brake automatically and can keep it’s distance with adaptive cruise control.

It seems the idea was well received, within 3 days the video racked up a combined 900,000 views, with earned media only. Which is quite impressive for a country of 16 million.


About Achtung!

Creative agency for the digital era

Founded in the age of the web, we create and craft ideas for brands. We know how to balance between pushing and pulling branded messages, with tools varying from television to Internet and from paper to tablet. We have a reputation for delivering creative concepts, with a high focus on execution down to the very last detail. Our client list is a mixture of respected Dutch and global brands such as Volkswagen, Google, Philips and Vodafone. We’ve been recognized and awarded at Cannes, The Webby Awards, The FWA, The SpinAwards, ADCN, Red Dot and Eurobest.

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The Netherlands